Taskdata completes a project for a multinational media conglomerate

In June 2021 Taskdata finished building a custom Customer Classification module for client's Enterprise Customer Master MDM platform. This module is built on top of Enterworks Enable platform and facilitates an all-inclusive view of the customers and their classifications. It allows breaking customer base into segments to identify and build customer strategies, go-to-market opportunities, and cross-sell avenues. The project also included migration from an existing solution while enhancing and introducing new calculation logic to facilitate company's 2021 requirements. In addition, this project allowed our client to sunset existing Informatica solution and dramatically reduce licensing costs.